Stray Kids member Felix has been named as a brand ambassador for Louis Vuitton, following in the footsteps of other K-Pop stars including J-Hope, Jackson Wang, and BTS.

Louis Vuitton women's Creative Director Nicolas Ghesquière commented 'I discovered Felix when I presented my pre-autumn collection in Seoul. It instantly clicked between us. He is really talented. I love his energy, his unique personality and his audacious sense of style'.